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Transportation By Design
| Jocelyn Barsi is a product
designer, transport designer, interior designer, as well as
all-round graphics artist, and his work involves conceiving
all types of objects and bringing them to life, starting with
his client's specifications. "I must take into account
ergonomics (the relation of the object to the person),
feasibility, as well as cost of production, and of course
aesthetics. All this goes into the visual identity of the
product, into the image that we want to give to the product."
Jocelyn started out utilising trueSpace4.0 after
discovering its usefulness of being able to create a full 3D
visualization of an object. He uses trueSpace as a tool of
realizing an imagined object, and to resolve the ambiguities
of an idea. |
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"It is a wonderful way of obtaining something concrete from
something while it exists only in the imagination, thanks to the
modeling and excellent rendering."
Jocelyn models the project in detail, taking into account design
sketches by importing vector drawings from CAD applications and
similar, and then using trueSpace to adjust the perspective,
lighting, etc in order to give a more interesting image. This image
is then rendered several times with different settings, and further
adjusted in 2D image software.
The images created with trueSpace are excellent as photorealistic
representations in a major project which is in the final stages,
including producing animations. They are also excellent for
non-photorealistic results though, which is appropriate earlier in a
project - this type of image gives a warmer result, closer to the
look of an image drawn by hand.
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Here is a transport design project that
Jocelyn created during his studies in 2001, where he used
trueSpace5.0. The project is a partnership with the French
automobile manufacturer Renault, and is a good synthesis of
techniques described above. The subject was the creation of
a 2-wheel "publicity cycle" designed for an urban environment.
"My choice after observing existing cycles was oriented
towards a pizza delivery cycle. I studied and separated the
principal functions in order to obtain a pictogram that would
serve as a graphic basis for the realisation of the new
publicity cycle." |
Here are the principal characteristics of the final product:
- COMPARTMENT: refrigerated, transparent box where pizzas and
drinks are placed.
- COMMUNICATION: The vehicle acts as a rolling billboard able to
be seen during the day as well as the night.
- 2 WHEELS: Volume practical in the city and responsive driving
behaviour.
- DYNAMIC: Rapid utilisation but not necessarily aerodynamic.
Designed for very short trips.
- IDENTITY RENAULT: Manufacturer’s logo, digital speedometer,
plated taillights…
| "With the pictogram approach, the response
will be strong and pertinent as the functions are designed
from the beginning and the design follows on from those. The
company chosen to represent on the cycle was Pizza Hut, well
known in France as well as the USA!" Jocelyn created
many still images illustrating his concept for the cycle, and
produced a short animation too, which you can view by clicking
on the image to the right (you will need
DivX installed to view). |
Click to view video! |
Jocelyn's images have a strong sense of movement and fun, as can
be seen in his designs for a telephone interface. Featuring a little
character named Bilbao, who crops up now and then throughout
Jocelyn's work, these are very different in purpose from the above
images, but they retain a distinctive style that is all Jocelyn's
own. The two small images to the left and right below run short
animations (you will need Quicktime installed to view), while the
image in the middle links to a larger still illustration.
Click to view Quicktime Animation |
Click to view larger image |
Click to view Quicktime
Animation |
Jocelyn is also featured in a Case Study page on the
'trueSpace for Illustrators' website, which features even
more images from his portfolio of work.
Visit the
case study page here!
To contact Jocelyn, email him at
Jocelyn.barsi@wanadoo.fr
With thanks to Dominique Levasseur for the
translation of French to English
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